About this book
Introduction
Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
Keywords
competition economic theory inflation life cycle manufacturing marketing pricing service success
Authors and affiliations
- Nessim Hanna
- H. Robert Dodge
- 1.Northern Illinois UniversityUSA
- 2.Department of MarketingEastern Michigan UniversityUSA
Bibliographic information