Pricing
Policies and Procedures
Textbook
About this book
Introduction
Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
Keywords
competition economic theory inflation life cycle manufacturing marketing pricing service success
Bibliographic information
- DOI https://doi.org/10.1007/978-1-349-13447-2
- Copyright Information Nessim Hanna and H. Robert Dodge 1995
- Publisher Name Palgrave, London
- Print ISBN 978-1-349-13449-6
- Online ISBN 978-1-349-13447-2
- Buy this book on publisher's site