Skip to main content
SpringerLink
Log in

Pricing

Policies and Procedures

  • Textbook
  • © 1995

Overview

Authors:
  1. Nessim Hanna

    1. Northern Illinois University, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. H. Robert Dodge

    1. Department of Marketing, Eastern Michigan University, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. The Nature of the Pricing Process

    • Nessim Hanna, H. Robert Dodge
    Pages 1-13

  3. Market Interpretations of Price

    • Nessim Hanna, H. Robert Dodge
    Pages 14-29

  4. Pricing from the Standpoint of Economic Theory

    • Nessim Hanna, H. Robert Dodge
    Pages 30-38

  5. Role of Costs in Pricing

    • Nessim Hanna, H. Robert Dodge
    Pages 39-50

  6. Cost-oriented Pricing

    • Nessim Hanna, H. Robert Dodge
    Pages 51-65

  7. Demand and Competition-oriented Pricing

    • Nessim Hanna, H. Robert Dodge
    Pages 66-77

  8. Pricing Decisions by Manufacturers

    • Nessim Hanna, H. Robert Dodge
    Pages 78-95

  9. Product Line Pricing

    • Nessim Hanna, H. Robert Dodge
    Pages 96-112

  10. Pricing over the Product Life Cycle

    • Nessim Hanna, H. Robert Dodge
    Pages 113-132

  11. Geographic Pricing Practices

    • Nessim Hanna, H. Robert Dodge
    Pages 133-141

  12. Retail Pricing

    • Nessim Hanna, H. Robert Dodge
    Pages 142-154

  13. Pricing and the Legal Issues

    • Nessim Hanna, H. Robert Dodge
    Pages 155-170

  14. Pricing of Services

    • Nessim Hanna, H. Robert Dodge
    Pages 171-185

  15. Pricing During Inflationary and Shortage Conditions

    • Nessim Hanna, H. Robert Dodge
    Pages 186-194

  16. Pricing in International Markets

    • Nessim Hanna, H. Robert Dodge
    Pages 195-211

  17. Back Matter

    Pages 213-216
    Download chapter PDF
Back to top

Keywords

About this book

Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

Authors and Affiliations

  • Northern Illinois University, USA

    Nessim Hanna

  • Department of Marketing, Eastern Michigan University, USA

    H. Robert Dodge

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation