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Travel and Tourism

  • Textbook
  • © 1992

Overview

Authors:
  1. J. Christopher Holloway
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Table of contents (10 chapters)

  1. Front Matter

    Pages i-vi
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  2. The World’s Biggest Business

    • J. Christopher Holloway
    Pages 1-3

  3. Kinds of Tourists

    • J. Christopher Holloway
    Pages 4-8

  4. Means of Travel

    • J. Christopher Holloway
    Pages 9-15

  5. Natural Attractions

    • J. Christopher Holloway
    Pages 16-22

  6. Created Attractions

    • J. Christopher Holloway
    Pages 23-28

  7. The Hospitality Business

    • J. Christopher Holloway
    Pages 29-36

  8. The Tour Operator

    • J. Christopher Holloway
    Pages 37-43

  9. Planning and Controls

    • J. Christopher Holloway
    Pages 44-51

  10. Marketing and Promotion

    • J. Christopher Holloway
    Pages 52-58

  11. Social and Economic Effects

    • J. Christopher Holloway
    Pages 59-64

  12. Back Matter

    Pages 65-66
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Keywords

About this book

Approaching Travel and Tourism as a business, this book deals with all key topics in this expanding subject area. Units include - tourist motivation, the hospitality business, the marketing of tourism, government involvement and the impact of tourism on host countries.

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