Table of contents

  1. Front Matter
    Pages i-vi
  2. J. Christopher Holloway
    Pages 1-3
  3. J. Christopher Holloway
    Pages 4-8
  4. J. Christopher Holloway
    Pages 9-15
  5. J. Christopher Holloway
    Pages 16-22
  6. J. Christopher Holloway
    Pages 23-28
  7. J. Christopher Holloway
    Pages 29-36
  8. J. Christopher Holloway
    Pages 37-43
  9. J. Christopher Holloway
    Pages 44-51
  10. J. Christopher Holloway
    Pages 52-58
  11. J. Christopher Holloway
    Pages 59-64
  12. Back Matter
    Pages 65-66

About this book

Introduction

Approaching Travel and Tourism as a business, this book deals with all key topics in this expanding subject area. Units include - tourist motivation, the hospitality business, the marketing of tourism, government involvement and the impact of tourism on host countries.

Keywords

business hospital marketing planning tourism

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods