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Table of contents(7 chapters)
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Authors and Affiliations
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Wigan Management Centre, UK
Graham Robinson
Bibliographic Information
Book Title: Making Sense of Marketing
Authors: Graham Robinson
DOI: https://doi.org/10.1007/978-1-349-09109-6
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Graham Robinson 1990
Edition Number: 1
Number of Pages: X, 83
Additional Information: Previously published under the imprint Palgrave
Topics: Management, Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma