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Marketing

Theory and Practice

  • Authors
  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson
Textbook

Part of the Macmillan Studies in Marketing Management book series (STMM)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. The Foundations of Marketing

    1. Front Matter
      Pages 1-1
    2. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 3-13
    3. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 14-32
    4. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 33-51
  3. Evolution of Marketing Thought

    1. Front Matter
      Pages 53-53
    2. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 55-81
    3. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 82-114
    4. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 115-163
    5. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 164-183
    6. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 184-195
    7. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 196-245
    8. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 246-291
    9. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 292-356
  4. New Directions in Marketing

    1. Front Matter
      Pages 357-357
    2. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 359-370
    3. Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy et al.
      Pages 371-381
  5. Back Matter
    Pages 383-426

About this book

Keywords

Advertising business marketing

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-06853-1
  • Copyright Information Macmillan Publishers Limited 1983
  • Publisher Name Palgrave, London
  • Print ISBN 978-1-349-06855-5
  • Online ISBN 978-1-349-06853-1
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods