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Survey Research for Managers

How to Use Surveys in Management Decision-making

  • Peter F. Hutton

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Peter F. Hutton
    Pages 23-47
  3. Peter F. Hutton
    Pages 49-62
  4. Peter F. Hutton
    Pages 63-106
  5. Peter F. Hutton
    Pages 107-132
  6. Peter F. Hutton
    Pages 133-147
  7. Peter F. Hutton
    Pages 149-169
  8. Peter F. Hutton
    Pages 171-182
  9. Peter F. Hutton
    Pages 183-208
  10. Peter F. Hutton
    Pages 209-218
  11. Peter F. Hutton
    Pages 219-239
  12. Back Matter
    Pages 241-268

About this book

Introduction

This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management.

Keywords

management Manager research

Authors and affiliations

  • Peter F. Hutton
    • 1
  1. 1.Market & Opinion Research International Ltd (MORI)UK

Bibliographic information

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