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Financial Dimensions of Marketing

A Source Book - Volume Two

  • Richard M. S. Wilson
Textbook

Table of contents

  1. Front Matter
    Pages i-x
  2. Richard M. S. Wilson
    Pages 313-413
  3. Richard M. S. Wilson
    Pages 415-453
  4. Back Matter
    Pages 455-543

About this book

Keywords

business management marketing

Authors and affiliations

  • Richard M. S. Wilson
    • 1
  1. 1.University of SheffieldUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-04347-7
  • Copyright Information Macmillan Publishers Limited 1981
  • Publisher Name Palgrave, London
  • Print ISBN 978-1-349-04349-1
  • Online ISBN 978-1-349-04347-7
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods