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BUYographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

  • Authors
  • MattĀ Carmichael

Table of contents

  1. Front Matter
    Pages i-xv
  2. Matt Carmichael
    Pages 1-5
  3. Matt Carmichael
    Pages 7-28
  4. Matt Carmichael
    Pages 29-45
  5. Matt Carmichael
    Pages 47-61
  6. Matt Carmichael
    Pages 63-75
  7. Matt Carmichael
    Pages 77-91
  8. Matt Carmichael
    Pages 93-111
  9. Matt Carmichael
    Pages 113-125
  10. Matt Carmichael
    Pages 127-140
  11. Matt Carmichael
    Pages 141-158
  12. Matt Carmichael
    Pages 159-174
  13. Matt Carmichael
    Pages 175-178
  14. Back Matter
    Pages 179-217

About this book

Introduction

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

Keywords

Advertising brand economics marketing

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods