Overview
- This text combines theory and practice to teach students how to develop successful business plans which appeal to potential investors
The authors demonstrate the importance of entrepreneurship and show how it is relevant to history, economics, law, politics and technology
The text is written by experienced authors who have a very readable and comprehensive style
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics.
This innovative and unique text includes:
·An ethical emphasis illustrating the many social benefits of a successful business.
·A technological awareness due to a large number of computer and hi-tech industry examples.
·A chapter debating the future of entrepreneurship.
·Guidance on how to develop a successful business plan.
Author Biographies
John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology.
Visit the companion website at:
www.palgrave.com/business/legge
which includes:
·Comprehensive teaching guide.
·Powerpoint slide presentation for a 12 lecture course.
·Testbank comprising of over 100 short answer questions (with answers).
·Downloadable student workbook.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/legge/
This innovative and unique text includes:
·An ethical emphasis illustrating the many social benefits of a successful business.
·A technological awareness due to a large number of computer and hi-tech industry examples.
·A chapter debating the future of entrepreneurship.
·Guidance on how to develop a successful business plan.
Author Biographies
John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology.
Visit the companion website at:
www.palgrave.com/business/legge
which includes:
·Comprehensive teaching guide.
·Powerpoint slide presentation for a 12 lecture course.
·Testbank comprising of over 100 short answer questions (with answers).
·Downloadable student workbook.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/legge/
About the authors
JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
Bibliographic Information
Book Title: Entrepreneurship
Book Subtitle: Context, Vision and Planning
Authors: John M. Legge, Kevin G. Hindle
DOI: https://doi.org/10.1007/978-1-137-09407-0
Publisher: Red Globe Press London
eBook Packages: Medicine, Medicine (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2004
Edition Number: 1
Number of Pages: 432
Additional Information: Previously published under the imprint Palgrave
Topics: Small Business