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Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

  • Book
  • © 2004

Overview

Editors:
  1. Yoram Wind

    1. The Wharton School, University of Pennsylvania, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Paul E. Green

    1. The Wharton School, University of Pennsylvania, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research
  • Emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks

Part of the book series: International Series in Quantitative Marketing (ISQM, volume 14)

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction

    1. Paul Green and a Brief History of Marketing Research

      • Yoram Wind, Paul E. Green
      Pages 1-13

  3. Bayesian Approach

    1. Front Matter

      Pages 15-15
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    2. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research

      • Eric T. Bradlow, Peter J. Lenk, Greg M. Allenby, Peter E. Rossi
      Pages 17-39

  4. Multivariate Analysis

    1. Front Matter

      Pages 41-41
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    2. Applications of Multivariate Latent Variable Models in Marketing

      • Wayne S. DeSarbo, Wagner A. Kamakura, Michel Wedel
      Pages 43-68

  5. Multidimensional Scaling

    1. Front Matter

      Pages 69-69
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    2. Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role

      • J. Douglas Carroll, Phipps Arabie, Anil Chaturvedi, Lawrence Hubert
      Pages 71-100

  6. Enabling Technologies

    1. Front Matter

      Pages 101-101
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    2. Market Research and the Rise of the Web: The Challenge

      • Wolfgang Gaul
      Pages 103-113

  7. Conjoint Analysis

    1. Front Matter

      Pages 115-115
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    2. Thirty Years of Conjoint Analysis: Reflections and Prospects

      • Paul E. Green, Abba M. Krieger, Yoram Wind
      Pages 117-139

    3. Conjoint Analysis, Related Modeling, and Applications

      • John R. Hauser, Vithala R. Rao
      Pages 141-168

    4. Buyer Choice Simulators, Optimizers, and Dynamic Models

      • Paul E. Green, Abba M. Krieger, Yoram Wind
      Pages 169-199

    5. A 20+ Years’ Retrospective on Choice Experiments

      • Jordan Louviere, Deborah J. Street, Leonie Burgess
      Pages 201-214

    6. Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database

      • Howard R. Moskowitz
      Pages 215-230

  8. Reflections

    1. Front Matter

      Pages 231-231
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    2. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist

      • Paul E. Green
      Pages 233-244

    3. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination

      • Paul E. Green, Richard M. Johnson, William D. Neal
      Pages 245-264

    4. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career

      • David Schmittlein, Morris Hamburg, Raymond R. Burke, Gordon A. Wyner, Richard M. Johnson, Howard Moskowitz et al.
      Pages 265-291
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Keywords

About this book

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Editors and Affiliations

  • The Wharton School, University of Pennsylvania, USA

    Yoram Wind, Paul E. Green

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