E-Merging Media

Communication and the Media Economy of the Future

  • Axel Zerdick
  • Arnold Picot
  • Klaus Schrape
  • Jean-Claude Burgelman
  • Roger Silverstone
  • Valerie Feldmann
  • Christian Wernick
  • Carolin Wolff

Part of the European Communication Council Report book series (EUROCOMM)

Table of contents

  1. Front Matter
    Pages 1-14
  2. Valerie Feldmann, Axel Zerdick
    Pages 19-29
  3. Pages 31-141
  4. Pages 143-211
  5. Pages 213-300
  6. Pages 301-379
  7. Back Matter
    Pages 381-415

About this book


After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.


Communication Internet Media Economy Regulation Society Technology business business model business models communication system media networking service-oriented computing

Editors and affiliations

  • Axel Zerdick
    • 1
  • Arnold Picot
    • 2
  • Klaus Schrape
    • 3
  • Jean-Claude Burgelman
    • 4
  • Roger Silverstone
    • 5
  • Valerie Feldmann
  • Christian Wernick
  • Carolin Wolff
  1. 1.Institute for Journalism and Communication ScienceFree University of BerlinBerlin
  2. 2.Institute for Information, Organisation and ManagementLudwig-Maximilian University of MunichMunich
  3. 3.Media and Communication DepartmentPrognos AG BaselBasel
  4. 4.European Commission, ICT UnitInstitute for Prospective Technological Studies (IPTS), Joint Research CentreSeville
  5. 5.Department of SociologyLondon School of EconomicsLondon

Bibliographic information

Industry Sectors
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