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Consumers, Policy and the Environment A Tribute to Folke Ölander

  • Editors
  • Klaus G. Grunert
  • John Thøgersen

Table of contents

  1. Front Matter
    Pages i-xii
  2. Karl-Erik Wärneryd
    Pages 37-63
  3. Michael Neuner, Gerhard Raab, Lucia A. Reisch
    Pages 89-114
  4. Claes-Robert Julander, Magnus Söderlund
    Pages 181-201
  5. E. Scott Maynes
    Pages 203-215
  6. Heiner Imkamp
    Pages 217-232
  7. Ursula Hansen, Behrang Rezabakhsh, Daniel Bornemann
    Pages 233-249
  8. Eivind Stø, Harald Throne-Hoist, Gunnar Vittersø
    Pages 325-355
  9. Back Matter
    Pages 357-367

About this book

Introduction

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.

Keywords

Advertising consumer environmental policy internet marketing

Bibliographic information

Industry Sectors
Finance, Business & Banking