© 2005

New Product Development

An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions


Table of contents

  1. Front Matter
    Pages i-xi
  2. Pages 1-4
  3. Pages 43-50
  4. Pages 51-107
  5. Pages 109-128
  6. Back Matter
    Pages 147-199

About this book


The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.


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Authors and affiliations

  1. 1.University of St. ThomasMinneapolis

Bibliographic information

  • Book Title New Product Development
  • Book Subtitle An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions
  • Authors Sameer Kumar
    Promma Phrommathed
  • DOI
  • Copyright Information Springer Science+Business Media, Inc. 2005
  • Publisher Name Springer, Boston, MA
  • eBook Packages Engineering Engineering (R0)
  • Hardcover ISBN 978-0-387-23271-3
  • Softcover ISBN 978-1-4419-3594-6
  • eBook ISBN 978-0-387-23273-7
  • Edition Number 1
  • Number of Pages XII, 200
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Industrial and Production Engineering
    Manufacturing, Machines, Tools, Processes
  • Buy this book on publisher's site
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