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© 2020

Consumption Behaviour and Social Responsibility

A Consumer Research Approach

Book
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Table of contents

  1. Front Matter
    Pages i-xxv
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Karnika Gupta, Narendra Singh
      Pages 3-44
  3. Review of Literature

    1. Front Matter
      Pages 45-45
    2. Karnika Gupta, Narendra Singh
      Pages 47-113
    3. Karnika Gupta, Narendra Singh
      Pages 115-148
  4. Research Methodology

    1. Front Matter
      Pages 149-149
    2. Karnika Gupta, Narendra Singh
      Pages 151-185
  5. Analyses and Interpretations

    1. Front Matter
      Pages 187-187
    2. Karnika Gupta, Narendra Singh
      Pages 189-238
    3. Karnika Gupta, Narendra Singh
      Pages 239-299
    4. Karnika Gupta, Narendra Singh
      Pages 301-321
    5. Karnika Gupta, Narendra Singh
      Pages 323-392
  6. Conclusions and Practicality

    1. Front Matter
      Pages 393-393
    2. Karnika Gupta, Narendra Singh
      Pages 395-425
    3. Karnika Gupta, Narendra Singh
      Pages 427-435
  7. Back Matter
    Pages 437-450

About this book

Introduction

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Keywords

corporate social responsibility consumption behaviour consumer social responsibility socially conscious consumption behaviour responsible consumption behaviour environmentally responsible behaviour green consumption behaviour sustainable consumption behaviour sustainability social responsibility CSR confirmatory factor analysis path analysis cluster analysis Sobel Test Goodman Test mediation analysis

Authors and affiliations

  1. 1.Department of CommerceKurukshetra UniversityKurukshetraIndia
  2. 2.Department of CommerceKurukshetra UniversityKurukshetraIndia

About the authors

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research. 

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management. 



Bibliographic information

  • Book Title Consumption Behaviour and Social Responsibility
  • Book Subtitle A Consumer Research Approach
  • Authors Karnika Gupta
    Narendra Singh
  • Series Title Approaches to Global Sustainability, Markets, and Governance
  • Series Abbreviated Title Approaches to Global Sustainability, Markets, and Governance
  • DOI https://doi.org/10.1007/978-981-15-3005-0
  • Copyright Information Springer Nature Singapore Pte Ltd. 2020
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-981-15-3004-3
  • Softcover ISBN 978-981-15-3007-4
  • eBook ISBN 978-981-15-3005-0
  • Series ISSN 2520-8772
  • Series E-ISSN 2520-8780
  • Edition Number 1
  • Number of Pages XXV, 450
  • Number of Illustrations 103 b/w illustrations, 21 illustrations in colour
  • Topics Corporate Social Responsibility
    Consumer Behavior
  • Buy this book on publisher's site
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