Cultural Realism and Virtualism Design Model

  • Ming-Feng Wang

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Ming-Feng Wang
    Pages 1-10
  3. Ming-Feng Wang
    Pages 11-30
  4. Ming-Feng Wang
    Pages 31-66
  5. Ming-Feng Wang
    Pages 89-105
  6. Ming-Feng Wang
    Pages 107-130
  7. Ming-Feng Wang
    Pages 131-146
  8. Ming-Feng Wang
    Pages 147-153

About this book


The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi’s philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.


Austronesian Languages Deconstruction and Constructivism Cultural and Creative Industry Cultural and Creative Product Design Cultural Realism and Virtualism Fuzzy Evaluation Complex Analysis Design Method Maoris Taos

Authors and affiliations

  • Ming-Feng Wang
    • 1
  1. 1.School of Art and DesignShanghai University of Engineering ScienceShanghaiChina

Bibliographic information