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© 2020

Fashion and Film

Moving Images and Consumer Behavior

  • Peter Bug
Book

Part of the Springer Series in Fashion Business book series (SSFB)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Contemporary Traditional Use of Films in Fashion

    1. Front Matter
      Pages 7-7
    2. Peter Bug, Charlotte L. Niemann, Lisa Welle
      Pages 9-28
    3. Peter Bug, Laura Bessler, Janina Bendix
      Pages 29-57
    4. Peter Bug, Larissa Blau
      Pages 59-80
  3. Social Media Altering the Use of Moving Images in Fashion

    1. Front Matter
      Pages 81-81
    2. Peter Bug, Cora Winker, Patrizia Zillikens
      Pages 83-111
    3. Peter Bug, Madeleine T. Heene
      Pages 113-137
    4. Peter Bug, Maike Hohnhorst
      Pages 139-154
    5. Peter Bug, Thi Quynh Anh Dao
      Pages 155-173
  4. New Use of Films in Fashion Commerce

    1. Front Matter
      Pages 175-175
    2. Peter Bug, Martha Windhab
      Pages 177-198
    3. Peter Bug, Jacqueline Diefenbach, Anna Heller
      Pages 199-215
    4. Peter Bug, Marcus Adam, Katharina Moessle
      Pages 269-277
  5. Future Forms of Moving Images for Fashion Business

    1. Front Matter
      Pages 279-279

About this book

Introduction

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.

The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.

Keywords

Fashion and film Fashion communication with video or film Social Media consumer behavior Fashion marketing with video or film Empirical research on fashion and film

Editors and affiliations

  • Peter Bug
    • 1
  1. 1.School of Textiles and DesignReutlingen UniversityReutlingenGermany

About the editors

Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.

Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberlein and Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist. 

Bibliographic information

  • Book Title Fashion and Film
  • Book Subtitle Moving Images and Consumer Behavior
  • Editors Peter Bug
  • Series Title Springer Series in Fashion Business
  • Series Abbreviated Title Springer Ser.in Fashion Business
  • DOI https://doi.org/10.1007/978-981-13-9542-0
  • Copyright Information Springer Nature Singapore Pte Ltd. 2020
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-981-13-9541-3
  • Softcover ISBN 978-981-13-9544-4
  • eBook ISBN 978-981-13-9542-0
  • Series ISSN 2366-8776
  • Series E-ISSN 2366-8784
  • Edition Number 1
  • Number of Pages XVI, 301
  • Number of Illustrations 102 b/w illustrations, 29 illustrations in colour
  • Topics Marketing
    Social Media
    Business Finance
  • Buy this book on publisher's site
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