Table of contents
About this book
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.
Fashion and film Fashion communication with video or film Social Media consumer behavior Fashion marketing with video or film Empirical research on fashion and film
Editors and affiliations
- Book Title Fashion and Film
- Book Subtitle Moving Images and Consumer Behavior
- Series Title Springer Series in Fashion Business
- Series Abbreviated Title Springer Ser.in Fashion Business
- DOI https://doi.org/10.1007/978-981-13-9542-0
- Copyright Information Springer Nature Singapore Pte Ltd. 2020
- Publisher Name Springer, Singapore
- eBook Packages Business and Management Business and Management (R0)
- Hardcover ISBN 978-981-13-9541-3
- Softcover ISBN 978-981-13-9544-4
- eBook ISBN 978-981-13-9542-0
- Series ISSN 2366-8776
- Series E-ISSN 2366-8784
- Edition Number 1
- Number of Pages XVI, 301
- Number of Illustrations 102 b/w illustrations, 29 illustrations in colour
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