Specialized Discourses and Their Readerships

  • David Banks
  • Emilia Di Martino

Part of the The M.A.K. Halliday Library Functional Linguistics Series book series (TMAKHLFLS)

About this book


This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective.

Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.” 


Specialised Discourse Scientific Discourse Academic Readership Reader Targeting Science Across Cultures

Editors and affiliations

  • David Banks
    • 1
  • Emilia Di Martino
    • 2
  1. 1.Faculté des Lettres et Sciences HumainesUniversité de Bretagne OccidentaleBrestFrance
  2. 2.Facoltà di LettereUniversità Suor Orsola BenincasaNapoliItaly

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2019
  • Publisher Name Springer, Singapore
  • eBook Packages Social Sciences Social Sciences (R0)
  • Print ISBN 978-981-13-8156-0
  • Online ISBN 978-981-13-8157-7
  • Series Print ISSN 2198-9869
  • Series Online ISSN 2198-9877
  • Buy this book on publisher's site