Advances in Kaiyu Studies

From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

  • Saburo Saito
  • Kosuke Yamashiro

Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 19)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Policy Evaluation from Kaiyu Movements

  3. Some Characteristics of Kaiyu

    1. Front Matter
      Pages 89-89
    2. Saburo Saito
      Pages 91-110
    3. Saburo Saito, Hiroyuki Motomura
      Pages 111-130
    4. Saburo Saito, Kosuke Yamashiro, Mamoru Imanishi
      Pages 131-143
    5. Saburo Saito, Kosuke Yamashiro, Masakuni Iwami, Mamoru Imanishi
      Pages 145-162
  4. Economic Effects by Accelerating Kaiyu

    1. Front Matter
      Pages 163-163
    2. Saburo Saito, Kosuke Yamashiro
      Pages 165-187
    3. Saburo Saito, Kosuke Yamashiro
      Pages 189-215
  5. Economic Effects by Increasing Visitors

    1. Front Matter
      Pages 239-239
    2. Saburo Saito, Kosuke Yamashiro, Masakuni Iwami, Mamoru Imanishi
      Pages 273-295
  6. Kaiyu Marketing and Value of Visit to City Center

    1. Front Matter
      Pages 315-315
    2. Saburo Saito, Kosuke Yamashiro, Masakuni Iwami
      Pages 317-340
    3. Saburo Saito, Kosuke Yamashiro, Masakuni Iwami
      Pages 341-357
  7. Emerging View of the Goal of Urban Development

    1. Front Matter
      Pages 359-359
    2. Saburo Saito, Kosuke Yamashiro, Masakuni Iwami
      Pages 369-394
  8. Information and Consumer Kaiyu Behaviors

    1. Front Matter
      Pages 395-395
    2. Mamoru Imanishi, Kosuke Yamashiro, Masakuni Iwami, Saburo Saito
      Pages 397-416
  9. Urban Policy and Consumer Welfare

    1. Front Matter
      Pages 417-417
    2. Saburo Saito, Hiroyuki Motomura, Masakuni Iwami
      Pages 419-435
  10. Back Matter
    Pages 461-467

About this book


This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers’ simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments. 


Kaiyu Shop-Around Consumer Behavior Town Equity Policy Evaluation Urban Development

Editors and affiliations

  • Saburo Saito
    • 1
  • Kosuke Yamashiro
    • 2
  1. 1.Fukuoka UniversityFukuokaJapan
  2. 2.Nippon Bunri UniversityOitaJapan

Bibliographic information

Industry Sectors
Finance, Business & Banking