Business and Management Practices in South Asia

A Collection of Case Studies

  • Arijit Sikdar
  • Vijay Pereira

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Arijit Sikdar, Vijay Pereira
    Pages 1-11
  3. Nikhil Raval, Ajay Srinivasan
    Pages 13-47
  4. Sadia Noor Khan, Maimuna Akter, Fahad Zeya
    Pages 101-124
  5. Shamima Yesmin, Tonmoy Ananda Paul, Md. Mohshin Uddin
    Pages 125-148
  6. Farrah Arif, Sarah Suneel Sarfraz
    Pages 149-184
  7. Abha Rishi, Kiranpreet Kaur, Natasha Mahawar
    Pages 185-201
  8. Swati A. Kulkarni, K. Prakash Vel
    Pages 203-222
  9. Muhammad Naiman Jalil, Eesha Shah
    Pages 223-257
  10. Sushmera Manikandan, Balan Sundarakani
    Pages 259-279
  11. Perry Haan, Malavika Desai
    Pages 281-305
  12. Back Matter
    Pages 317-323

About this book


This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet it is torn apart by religion and politics. There is an abundance of local entrepreneurship but a widespread institutional void. The book investigates how local companies survive and thrive in this environment and discusses those companies that have withstood the competitive pressure of MNCs, depicting their management and business practices. In today’s world, where multinationals are so omnipresent that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational management practices. The case studies in this book focus on the business and management practices of local organizations in South Asia and thus provide that alternative viewpoint of how to achieve success in South Asia. Exposing readers to a local perspective on doing business in South Asia, it is a valuable resource for students and practitioners of management.


South Asia Management Practices Localisation Liberalisation Business Cases

Editors and affiliations

  • Arijit Sikdar
    • 1
  • Vijay Pereira
    • 2
  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates
  2. 2.University of Wollongong in DubaiDubaiUnited Arab Emirates

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods