© 2019

Understanding the Role of Business Analytics

Some Applications

  • Hardeep Chahal
  • Jeevan Jyoti
  • Jochen Wirtz
  • Presents empirical evidence of the problems and challenges experienced by managers worldwide

  • Discusses the application of data analytical techniques in manufacturing and service sectors in Asia

  • Uses case studies to combine theory with practice


Table of contents

  1. Front Matter
    Pages i-xv
  2. Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz
    Pages 1-8
  3. Arif Ahmad Wani, S. M. Imamul Haque, Shahid Hamid Raina
    Pages 45-64
  4. Rahul S. Mor, Swatantra Kumar Jaiswal, Sarbjit Singh, Arvind Bhardwaj
    Pages 87-117

About this book


This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries.  

The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc.  This book will be of interest to a professional audience that include  practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.


Business Analytics Structural Equation Modeling Predictive Modelling Data Mining HR Analytics Business Applications

Editors and affiliations

  • Hardeep Chahal
    • 1
  • Jeevan Jyoti
    • 2
  • Jochen Wirtz
    • 3
  1. 1.Department of CommerceUniversity of JammuJammuIndia
  2. 2.Department of CommerceUniversity of JammuJammuIndia
  3. 3.Department of MarketingNational University of SingaporeSingaporeSingapore

About the editors

Dr Hardeep Chahal is a professor in the Department of Commerce, University of Jammu, India. Her research interests focuses on services marketing with emphasis on consumer satisfaction and loyalty, service quality, brand equity and market orientation. Her work has been published in refereed international journals like Managing Service QualityInternational Journal of Healthcare Quality and AssuranceInternational Journal of Bank MarketingJournal of Relationship MarketingJournal of Health ManagementJournal of Relationship MarketingManagement Research ReviewTotal Quality Management and ExcellenceCorporate GovernanceGlobal Business Review etc. She has also co-edited books such as "Sustainable Competitive Advantage: A Road to Success" (Excel India Publishers, New Delhi, 2015), "Research Methodology in Commerce and Management" (Anmol Publications, New Delhi, 2004), and "Strategic Service Management" (Excel Books, New Delhi, 2010). She currently serves on the editorial boards of the International Journal of Health Quality and Assurance (Emerald) and Journal of Services Research (IIMT, India). She was a visiting fellow at the University of Loughborough, UK under Commonwealth Fellowship Scheme (British Academy Award) and also at Gandhi Institute of Business and Technology, Jakarta, Indonesia.

Dr. Jeevan Jyoti is Assistant Professor at the Department of Commerce, University of Jammu, India, and has rich experience of teaching and research in business education. Her areas of interest are strategic human resource management, organisation behaviour, and entrepreneurship. She has publications in reputed international refereed journals such as Personnel ReviewCross Cultural Management: An International JournalInternational Journal of Management Concepts and PhilosophyInternational Journal of Educational ManagementIIMB Management ReviewTotal Quality Management and Business ExcellenceMetamorphosis: A Journal of Management ResearchVision- Journal of Business perspectiveGlobal Business ReviewSage Open etc. She has to her credit one edited book and seventeen chapters in edited books. 

Jochen Wirtz is Vice Dean, Graduate Studies and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 5 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016), Essentials in Services Marketing (Pearson Education, 3rd edition, 2018, and Winning in Service Markets (World Scientific, 2017).

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