Flexible Strategies in VUCA Markets

  • Sanjay Dhir
  • Sushil

Part of the Flexible Systems Management book series (FLEXSYS)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Innovation in VUCA Markets

    1. Front Matter
      Pages 1-1
    2. Abhishek Kumbhat, Sushil
      Pages 3-15
    3. Dixit Manjunatha Betaraya, Saboohi Nasim, Joy Mukhopadhyay
      Pages 49-61
    4. J. P. Sharma, Shital Jhunjhunwala, Shweta Sharda
      Pages 63-75
  3. People and Processes in VUCA Markets

    1. Front Matter
      Pages 77-77
    2. Sonali Heera, Arti Maini
      Pages 79-88
    3. Karuppanna Prasad N., K. Sekar, G. Srirekha Bharani, B. Vignesh
      Pages 125-137
  4. Financial Management in VUCA Markets

    1. Front Matter
      Pages 155-155
    2. Samta Jain, Smita Kashiramka, P. K. Jain
      Pages 167-176
    3. Rajit Verma, Anil K. Mittal
      Pages 187-198
  5. Leadership and Strategies in VUCA Markets

    1. Front Matter
      Pages 199-199
    2. Saniya Chawla, Usha Lenka
      Pages 213-224
    3. Naveen Arora, Neelotpaul Banerjee
      Pages 225-234
    4. Sanjay Kumar, Falguni Arora
      Pages 235-249
    5. Ruchika Sharma, Asha Prasad
      Pages 251-268
  6. Back Matter
    Pages 269-273

About this book


This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets. 

An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out.

The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers.


VUCA Markets Supply Chain Strategies Global Value Chains Flexibility and Sustainability Corporate Strategies

Editors and affiliations

  • Sanjay Dhir
    • 1
  • Sushil
    • 2
  1. 1.Indian Institute of Technology DelhiNew DelhiIndia
  2. 2.Indian Institute of Technology Delhi New DelhiIndia

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking