Chinese Consumers and the Fashion Market

  • Yingjiao Xu
  • Ting Chi
  • Jin Su

Part of the Springer Series in Fashion Business book series (SSFB)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Apparel Customization and Luxury Fashion in China

  3. Digital Retailing in China

  4. Sustainable Fashion in China

  5. Fashion Branding in China

  6. Select Fashion Market Segments in China

    1. Front Matter
      Pages 169-169
    2. Yanwen Ruan, Yingjiao Xu, Jun Li, Xiaogang Liu
      Pages 171-191
    3. Xin Zhang, Colin Gale, Claudia Eckert
      Pages 193-212

About this book


This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.


Chinese Fashion Market Chinese domestic fashion brands Global fashion brands in the Chinese market Consumers in the Chinese Fashion Market Middle class and luxury fashion consumption Self-identity and aspirational consumption Fashion consumption and sustainability Brand consciousness and fashion consumption Social media engagement and fashion consumption Mobile shopping and fashion consciousness Chinese multi-brand loyalty Fashion Counterfeits

Editors and affiliations

  • Yingjiao Xu
    • 1
  • Ting Chi
    • 2
  • Jin Su
    • 3
  1. 1.North Carolina State UniversityRaleighUSA
  2. 2.Washington State UniversityPullmanUSA
  3. 3.The University of North CarolinaGreensboroUSA

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-8428-7
  • Online ISBN 978-981-10-8429-4
  • Series Print ISSN 2366-8776
  • Series Online ISSN 2366-8784
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods