Managing Asian Destinations

1. Marketing Asian Destinations and Experiences

   1. Cultural Heritage Tourism Through the Lens of Youth: The Case of Thai Youth Visitors to Ayutthaya Historical Park, Thailand

      • Siwasak Pansukkum, Jason R. Swanson

      Pages 261-277

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

• Asian tourism
• tourism planning
• tourism marketing
• tourism management
• international tourism
• destination management
• destination marketing
• destination governance
• island tourism
• cultural tourism
• sustainable tourism
• medical tourism
• festivals and events
• Chinese tourism
• Chinese tourist
• tourism policy
• ecotourism
• youth tourism

• Griffith University, Southport, Australia

  Ying Wang, Anna Kwek

• Department of Tourism, Sport and Hotel Management, Griffith University, Southport, Australia

  Aishath Shakeela

• Griffith University, Nathan, Australia

  Catheryn Khoo-Lattimore

Ying Wang is a Senior Lecturer of Sustainable Tourism at Griffith University, Queensland, Australia. Her fields of research expertise include destination/hotel management and marketing, sustainable business practices, travel technologies, and Chinese tourism, and her current research projects focus on customer perceptions and experience with various trip and destination components, customer responses to tourism and hospitality marketing stimulus, eye-tracking methodology, and human resource and performance management in hotels. She currently teaches destination management, sustainable tourism, and introduction to event management.


Aishath Shakeela is a Senior Lecturer at the Griffith Business School, Griffith University. Her research expertise lies in the fields of sustainable tourism, climate change impacts on tourism, emotions in tourism, tourism employment, and tourism in small island destinations. Her recent research activities include aUNDP-funded project analysing the gaps and disincentives that exist in the policies, laws, and regulations that act as barriers to investing in climate change adaptation in the tourism sector of the Maldives.


Anna Kwek teaches research methods at Griffith University where she is involved in developing teaching innovations aimed at identifying strategies to improve student engagement and retention in culturally diverse learning environments. Her current research interests include Chinese tourist experience, diasporic tourism, geopolitical aspects of tourism, international student travel and the pedagogy of internationalisation of higher education.


Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She has research and training interests in marketing to tourists and guests in tourism and hospitality industries, with a passionate focus on women, families and young children. She is also particularly interested in understanding these segments from an Asian perspective, and how their travel experience and behaviours differ cross-culturally. Catheryn has expertise in feasibility studies and qualitative research methodologies using photographs, virtual texts, observations, focus groups and in-depth interviews. She has  started and sold businesses for profit and experienced consulting for institutions and organisations; and also designed and conducted soft-skill training programmes for public-listed companies. Catheryn is Editor-in-Chief for Tourism Management Perspectives; Second Vice-Chair for the Council for Australasian Tourism and Hospitality Education (CAUTHE); and founder of Women Academics in Tourism (WAiT).

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