Behavioral Economics

Toward a New Economics by Integration with Traditional Economics

  • Masao Ogaki
  • Saori C. Tanaka

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Behavioral Economics and Neuroeconomics

    1. Front Matter
      Pages 1-1
    2. Masao Ogaki, Saori C. Tanaka
      Pages 3-22
    3. Masao Ogaki, Saori C. Tanaka
      Pages 23-30
  3. Prospect Theory and Bounded Rationality

    1. Front Matter
      Pages 31-31
    2. Masao Ogaki, Saori C. Tanaka
      Pages 33-54
    3. Masao Ogaki, Saori C. Tanaka
      Pages 55-70
    4. Masao Ogaki, Saori C. Tanaka
      Pages 71-82
  4. Time Discounting and Social Preferences

    1. Front Matter
      Pages 83-83
    2. Masao Ogaki, Saori C. Tanaka
      Pages 85-103
    3. Masao Ogaki, Saori C. Tanaka
      Pages 105-114
    4. Masao Ogaki, Saori C. Tanaka
      Pages 115-140
  5. Frontiers of Behavioral Economics

    1. Front Matter
      Pages 141-141
    2. Masao Ogaki, Saori C. Tanaka
      Pages 143-171
    3. Masao Ogaki, Saori C. Tanaka
      Pages 173-184
    4. Masao Ogaki, Saori C. Tanaka
      Pages 185-207
  6. Masao Ogaki, Saori C. Tanaka
    Pages C1-C1
  7. Back Matter
    Pages 209-211

About this book


This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.


behavioral economics neuroeconomics economics of happiness culture and identity normative economics policy evaluation prospect theory intertemporal economic behavior social preferences

Authors and affiliations

  • Masao Ogaki
    • 1
  • Saori C. Tanaka
    • 2
  1. 1.Faculty of EconomicsKeio UniversityMinato-KuJapan
  2. 2.ATR Brain Information Communication Research Laboratory GroupKyotoJapan

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2017
  • Publisher Name Springer, Singapore
  • eBook Packages Economics and Finance
  • Print ISBN 978-981-10-6438-8
  • Online ISBN 978-981-10-6439-5
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site
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Finance, Business & Banking