Aesthetics: Quantification and Deconstruction

A Case Study in Motorcycles

  • Sushil Chandra

Part of the Design Science and Innovation book series (DSI)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Sushil Chandra
    Pages 27-37
  3. Sushil Chandra
    Pages 39-44
  4. Sushil Chandra
    Pages 45-57
  5. Sushil Chandra
    Pages 59-68
  6. Sushil Chandra
    Pages 69-81
  7. Sushil Chandra
    Pages 83-102
  8. Sushil Chandra
    Pages 103-134
  9. Sushil Chandra
    Pages 135-156
  10. Sushil Chandra
    Pages 157-177
  11. Sushil Chandra
    Pages 179-194
  12. Sushil Chandra
    Pages 195-218
  13. Sushil Chandra
    Pages 219-233

About this book


This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics.

Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determines the relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.


Automotive Manufacturing Motorcycle Design Motor Semantics Motorcycle Styling Design Functions

Authors and affiliations

  • Sushil Chandra
    • 1
  1. 1.Department of Body EngineeringHero Motocorp LimitedNew DelhiIndia

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Engineering
  • Print ISBN 978-981-10-6234-6
  • Online ISBN 978-981-10-6235-3
  • Series Print ISSN 2509-5986
  • Series Online ISSN 2509-5994
  • Buy this book on publisher's site
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