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Proceedings of the 2nd Advances in Business Research International Conference

ABRIC2016

  • Fauziah Noordin
  • Abdul Kadir Othman
  • Erne Suzila Kassim
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xix
  2. Hurul Ain Zainal Abidin, Rosmimah Mohd Roslin, Norlida Kamaluddin
    Pages 1-9
  3. Azlin Shafinaz Arshad, Amran Rasli
    Pages 23-30
  4. Husniyati Ali, Emi Normalina Omar, Hanisah Abu Nasir, Muhamad Rahimi Osman
    Pages 31-38
  5. Sulaiman Bin Nawawi, Rosmimah Bt. Mohd. Roslin, Norlida Bt. Abdul Hamid
    Pages 39-54
  6. Abg Zainoren Abg Abdurahman, Ramraini Ali Hassan, Nazura Mohamed Sayuti, Johari Bin Abdullah
    Pages 55-66
  7. Ahmad Rusydan Ab. Kadir, Azira Aminallah, Azman Ibrahim, Joehary Sulaiman, Mohd Fadzli Mohd Yusoff, Mohd Mahfudz Idris et al.
    Pages 67-77
  8. Mohd. Khirzan Badzli A Rahman, Abdul Kadir Othman, Nurulhuda Amrin
    Pages 87-98
  9. Jaratin Lily, Imbarine Bujang, Abdul Aziz Karia
    Pages 99-109
  10. Siti Julea Binti Supar, Imbarine Bujang, Taufik Abdul Hakim
    Pages 123-133
  11. Jaratin Lily, Imbarine Bujang, Abdul Aziz Karia, Mori Kogid
    Pages 135-144
  12. Diana Baharuddin, Imbarine Bujang, Hamizah Hassan
    Pages 145-156
  13. Nurziya Muzzawer, Imbarine Bujang, Balkis Haris
    Pages 157-167
  14. Norzitah Abdul Karim, Syed Musa Syed Jaafar Alhabshi, Salina Kassim, Razali Haron
    Pages 169-177
  15. Maryam Jameelah Hashim, Adewale Abideen Adeyemi, Syed Musa Alhabshi
    Pages 187-196
  16. Debbra Toria Nipo, Imbarine Bujang, Hamizah Hassan
    Pages 209-220
  17. Abdul Kadir Othman, Mohd Zulkifli Abdullah, Mutiiah Mohamad, Farahannida Ahmad, Sulaiha Awang Rozalli, Nursyahida Ashikin Nor Izlanin
    Pages 221-231
  18. Zurina Abd Ghani, Junaidah Hashim, Rozailin Abdul Rahman
    Pages 233-241
  19. Mohamad Niza Md Nor, Zulaiha Ahmad, Ahmad Nizan Mat Noor, Nurwahida Fuad, Noor Amirah Binti Kamaruddin
    Pages 243-252
  20. Norfadzilah Abdul Razak, Rozilah Abdul Aziz, Zulkefli Abdul Rahman, Sharifah Ali
    Pages 253-260
  21. Mumtaz Ahmad, Siti Noorsuriani Maon, Nor Intan Shamimi Abdul Aziz
    Pages 261-270
  22. Abdul Kadir Othman, Muhammad Iskandar Hamzah, Arina Mohd Nor
    Pages 271-288
  23. Faziatul Amillia Mohamad Basir, Amirah Husna Yaziz, Muhammad Hafizi Zamri, Abdul Hamid Abdul Halim
    Pages 289-296
  24. Maimunah Mohd Shah, Idaya Husna Mohd, Mohd Khairie Khairudin
    Pages 297-303
  25. Shereen Noranee, Nazlinda Abdullah, Rohani Mohd, Mohd Rahim Khamis, Rozilah Abdul Aziz, Rohana Mat Som et al.
    Pages 305-313
  26. Kuldip Singh, Elizabeth Caroline Augustine, Zalina Mohd Desa
    Pages 349-357
  27. Mat Khairi Siti Murni, Kamar Shah Khalisah, Muhammad Asyrul Mohd Nasir, Mohd Faizul Ibrahim, Mohd Fauzi Mohamed Noor, Akmal Irfan Sofian et al.
    Pages 359-368
  28. Narehan Hassan, Izuddin Ab. Wahab, Mazuin Mat Halif, Sharrifah Ali, Rozilah Abdul Aziz, Nur Zainie Abd. Hamid
    Pages 369-389

About these proceedings

Introduction

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business.  The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

Keywords

Advances in business research Emerging issues in IT in business Emerging issues in economics and finance Emerging issues in marketing and retails Emerging issues in management

Editors and affiliations

  • Fauziah Noordin
    • 1
  • Abdul Kadir Othman
    • 2
  • Erne Suzila Kassim
    • 3
  1. 1.University Teknologi MARA Shah AlamMalaysia
  2. 2.Universiti Teknologi MARA Shah AlamMalaysia
  3. 3.Universiti Teknologi MARA Shah Alam, SelangorMalaysia

Bibliographic information

Industry Sectors
Finance, Business & Banking