© 2018

Global Luxury

Organizational Change and Emerging Markets since the 1970s

  • Pierre-Yves Donzé
  • Rika Fujioka


  • Offers a readable and global account of the luxury industry

  • Untangles diverse logics of globalization as they impact our everyday lives

  • Brings together a multidisciplinary and global team of scholars in a nuanced and complete examination of the luxury industry


Table of contents

  1. Front Matter
    Pages i-xix
  2. Pierre-Yves Donzé, Rika Fujioka
    Pages 1-15
  3. Organizational Change

  4. Markets

  5. New Strategies

  6. Back Matter
    Pages 281-287

About this book


This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.   


Luxury Marketing Branding European-Asian trade Asian luxury market

Editors and affiliations

  • Pierre-Yves Donzé
    • 1
  • Rika Fujioka
    • 2
  1. 1.Osaka UniversityToyonaka, OsakaJapan
  2. 2.Kansai UniversitySuita, OsakaJapan

About the editors

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile. 

Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce. 

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences


“Successful luxury retailing requires an ability to balance the timeless nature of luxury brands with a willingness to embrace contemporary management strategies and geographical markets. Through careful analysis and well- chosen case studies, Donzé and Fujioka’s book provides remarkable insight into the growth and transformation of this exciting global industry from both historical and managerial perspectives.” ( Jonathan Reynolds, University of Oxford, United Kingdom)

“Truly global in scope, great iconic cases, very competently framed by the editors.” (Matthias Kipping, Schulich School of Business, Canada)

“This book shows perfectly the fast evolution of luxury business during this period. For China in particular, this growth benefited both to traditional and historical Swiss watch companies, as well as to fashion companies from other sectors.” (Walter von Känel, President of the Compagnie des Montres Longines, Switzerland)