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Global Luxury

Organizational Change and Emerging Markets since the 1970s

  • Pierre-Yves Donzé
  • Rika Fujioka

Table of contents

  1. Front Matter
    Pages i-xix
  2. Pierre-Yves Donzé, Rika Fujioka
    Pages 1-15
  3. Organizational Change

  4. Markets

  5. New Strategies

  6. Back Matter
    Pages 281-287

About this book

Introduction

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.   

Keywords

Luxury Marketing Branding European-Asian trade Asian luxury market

Editors and affiliations

  • Pierre-Yves Donzé
    • 1
  • Rika Fujioka
    • 2
  1. 1.Osaka UniversityToyonaka, OsakaJapan
  2. 2.Kansai UniversitySuita, OsakaJapan

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-5236-1
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-5235-4
  • Online ISBN 978-981-10-5236-1
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods