International Communication Strategies of Chinese Radio and TV Networks

Initial Observations

  • Duan Peng

Table of contents

About this book


This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective.  The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.


Communication Strategies in China Chinese Radio and TV Networks China’s National Image Broadcast Media International Communication Political Communication Globalization and Cross-cultural Understanding International Communication Environment Comparative Communication Politics Media Convergence

Authors and affiliations

  • Duan Peng
    • 1
  1. 1.Communication University of China BeijingChina

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