© 2017

Changing Trends in Japan's Employment and Leisure Activities

Implications for Tourism Marketing


  • Provides the latest research on Japanese overseas tourism

  • Assists business and destination leaders that rely on the Japanese tourist market for revenue generation

  • Appeals to both academics and practitioners alike


Table of contents

  1. Front Matter
    Pages i-xiv
  2. Employment

    1. Front Matter
      Pages 1-1
    2. Fred R. Schumann
      Pages 11-17
    3. Fred R. Schumann
      Pages 19-23
    4. Fred R. Schumann
      Pages 25-32
  3. Leisure

    1. Front Matter
      Pages 33-33
    2. Fred R. Schumann
      Pages 35-39
    3. Fred R. Schumann
      Pages 41-45
    4. Fred R. Schumann
      Pages 47-54
  4. Opportunities

    1. Front Matter
      Pages 55-55
    2. Fred R. Schumann
      Pages 57-68
    3. Fred R. Schumann
      Pages 69-76
    4. Fred R. Schumann
      Pages 77-82
    5. Fred R. Schumann
      Pages 83-91
  5. Back Matter
    Pages 93-96

About this book


This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data and how the data compares with the earlier, postwar era that made up the boom-years of Japanese overseas travel. The latest data provides insight into how today’s working and living conditions in Japan impact overseas travel expenditures today. Readers, ranging from academics to business practitioners, will benefit from the book that provides the latest information that can be used in a practical manner to assist tourism-related businesses and organizations meet the current and future needs of the Japan overseas travel market.


Japanese Overseas Tourism Tourism Marketing in Japan Modern Japan Employment and Leisure in Japan Travel Trends in Japan

Authors and affiliations

  1. 1.University of GuamMangilaoGuam

About the authors

Fred R. Schumann, PhD, is Associate Professor of Global Resources Management in the School of Business and Public Administration at the University of Guam. He has been active as a business executive in the Asia Pacific region for over 30 years, working with various multinational retail and hospitality firms. Dr. Schumann’s primary research has been in the field of international tourism and trends in consumer spending. He has extensive experience in luxury and specialty retail, with groups such as DFS Guam and The Athlete’s Foot Group, Inc. (TAF). At TAF, he was responsible for 196 retail stores in 17 countries/territories as Franchise Director for the Asia Pacific region. In 2013, Dr. Schumann was Visiting Associate Professor in the Graduate School of East Asian Studies at Japan’s Yamaguchi University. More recently (2016) he was Visiting International Researcher at the Japan Institute for Labour Policy and Training, where he spent 3 months researching best practices in areas combining rural development strategies with the promotion of cultural tourism in Japan and other countries.

Bibliographic information