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Green Fashion Retail

  • Jochen Strähle

Part of the Springer Series in Fashion Business book series (SSFB)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Jochen Strähle
    Pages 1-6
  3. Jochen Strähle, Viola Müller
    Pages 7-26
  4. Jochen Strähle, Franziska Philipsen
    Pages 27-47
  5. Jochen Strähle, Katharina Hauk
    Pages 49-75
  6. Jochen Strähle, Sarah Kreuzhermes
    Pages 77-93
  7. Jochen Strähle, Anna-Katharina Grünewald
    Pages 95-117
  8. Jochen Strähle, Linda Maria Klatt
    Pages 119-134
  9. Jochen Strähle, Alexander Schnaidt
    Pages 199-223
  10. Jochen Strähle, Chantal Gräff
    Pages 225-247
  11. Jochen Strähle, Marie Caterina Sfameni
    Pages 249-268
  12. Jochen Strähle, Laura Merz
    Pages 269-291

About this book

Introduction

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

Keywords

Sustainability in Fashion Retail Green Marketing in Fashion Fashion Chain Management fashion retail strategies Sustainable Fashion Management

Editors and affiliations

  • Jochen Strähle
    • 1
  1. 1.School of Textiles and DesignReutlingen University ReutlingenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-2440-5
  • Copyright Information Springer Science+Business Media Singapore 2017
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-2439-9
  • Online ISBN 978-981-10-2440-5
  • Series Print ISSN 2366-8776
  • Series Online ISSN 2366-8784
  • Buy this book on publisher's site
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