Advertisement

e-Consumers in the Era of New Tourism

  • Erkan Sezgin

Part of the Managing the Asian Century book series (MAAC)

Table of contents

  1. Front Matter
    Pages i-x
  2. İnci Oya Coşkun, Hakan Yılmaz
    Pages 1-12
  3. Hakan Yılmaz, Serkan Olgaç
    Pages 13-33
  4. Gökçe Yüksek, Özen Kırant Yozcu
    Pages 35-51
  5. Hakan Yılmaz, İnci Oya Coşkun
    Pages 53-71
  6. Sean Archie I. Urriza, Maden R. Ferrer, Niña Jonessa Dizer, Ellenita R. Red
    Pages 103-122
  7. Erkan Sezgin, Semra Gunay Aktaş
    Pages 123-135
  8. Back Matter
    Pages 137-139

About this book

Introduction

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Keywords

3C: Crowdsourcing, Collaboration and Co-Creation New marketing communication in tourism: Gamification Outdoor: an individualized tourism product in the new media The Role of Social Media on Tourism Consumer Acculturation e-consumers of new tourism

Editors and affiliations

  • Erkan Sezgin
    • 1
  1. 1.Anadolu UniversityEskisehirTurkey

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-0087-4
  • Copyright Information Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-0085-0
  • Online ISBN 978-981-10-0087-4
  • Series Print ISSN 2364-5857
  • Series Online ISSN 2364-5865
  • Buy this book on publisher's site
Industry Sectors
Engineering