Ethicmentality - Ethics in Capitalist Economy, Business, and Society

  • Michela Betta

Part of the Issues in Business Ethics book series (IBET, volume 45)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Capitalism and Capital

  3. Society and Business

    1. Front Matter
      Pages 61-63
    2. Michela Betta
      Pages 65-77
    3. Michela Betta
      Pages 99-117
  4. Ethical Practices

    1. Front Matter
      Pages 119-121
    2. Michela Betta
      Pages 123-137
    3. Michela Betta
      Pages 139-152
    4. Michela Betta
      Pages 153-169
    5. Michela Betta
      Pages 171-181

About this book


Ethicmentality is an innovative book. It blends ethics with mentality to capture the interdependence of ethical life and social life creatively. The book is also innovative because of the way this interdependence is explored. By focusing on practical ethical behavior in today’s economy, business, and society, Michela Betta has advanced an understanding of ethics freed from the burden of moral theory. By introducing a new type of analysis this book also contributes to methodological innovation. Familiar issues are revisited through the notion of ethicmentality. Capitalist economy is presented in terms of a mentality embedded in society, culture, and politics. Government is revealed as mentality about how to govern economically through market freedom rather than human rights. The rise of the financial economy is described as challenging the traditional capitalist mentality of equal opportunities. A money mentality around debts and owing is perceived as having replaced credit and owning, and the rise of corporation managers as having destroyed the old mentality of ownership. Ethicmentality shows the potential of constructive critique from economic, business, and society perspectives. It also breaches traditional limits by developing the idea of ethical capital and entrepreneurial ethics. Ethical thinking is infused with the Aristotelian notion of virtues and moderation to reflect about modern work. Ethicmentality helps us see the complexity of social and personal life. Given the pervasive nature of mentality and ethics’ focus on individual deliberation, ethicmentality represents their productive combination, a new blend for ethical and social analysis.


CSR Contradictions of Capitalism Importance of Money Society and Business Capitalism and Capital Ethical Practices Entrepreneurial Ethics Aristotle and Business Ethics Ethics in Capitalist Economy

Authors and affiliations

  • Michela Betta
    • 1
  1. 1.Swinburne University of TechnologyMelbourneAustralia

Bibliographic information

Industry Sectors
Finance, Business & Banking