© 2001

Handbook of Quality-of-Life Research

An Ethical Marketing Perspective


Part of the Social Indicators Research Series book series (SINS, volume 8)

Table of contents

About this book


This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.


marketing philosophy social change

Authors and affiliations

  1. 1.Virginia Polytechnic Institute and State UniversityUSA

About the authors

M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).

Bibliographic information

  • Book Title Handbook of Quality-of-Life Research
  • Book Subtitle An Ethical Marketing Perspective
  • Authors M. Joseph Sirgy
  • Series Title Social Indicators Research Series
  • DOI
  • Copyright Information Springer Science+Business Media B.V. 2001
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Hardcover ISBN 978-1-4020-0172-7
  • Softcover ISBN 978-90-481-5891-1
  • eBook ISBN 978-94-015-9837-8
  • Series ISSN 1387-6570
  • Edition Number 1
  • Number of Pages V, 458
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Quality of Life Research
    Sociology, general
  • Buy this book on publisher's site
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