© 1989

I.T. in Retailing

Application of Information Technology and Corporate Models in Retailing

  • Editors
  • Robert Lewis

Table of contents

  1. Front Matter
    Pages i-2
  2. Overview of retailing: the future

    1. C. Walker
      Pages 3-9
  3. Direct product profitability: applications and development

  4. Towards an information strategy for retail management

  5. Planning profitable strategies

    1. M. Khan
      Pages 36-42
  6. Simulating the retail environment for planning, assessment and training

  7. Problems Specifically of the Small and Medium Retailer

  8. Electronic Point of Sales

    1. B. Cain
      Pages 70-78
    2. M. Bielinski
      Pages 88-95
    3. I. Joffe
      Pages 96-102
  9. Specialised Aspects of Retailing

  10. The Future — Land of Promise?

    1. G. Hawkins
      Pages 161-167
    2. R. D. Bright
      Pages 168-174

About this book


Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard­ ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors.



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