Facing Public Interest

The Ethical Challenge to Business Policy and Corporate Communications

  • Peter Ulrich
  • Charles Sarasin

Part of the Issues in Business Ethics book series (IBET, volume 8)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction Business in the Nineties: Facing Public Interest

  3. Facing Public Interest — Horizons of the Ethical Challenge on Business

  4. Business in Response to a Concerned Public - Ethical Foundations

    1. Front Matter
      Pages 41-41
    2. Ronald J. M. Jeurissen
      Pages 59-72
  5. Business in Response to a Concerned Public Corporate Policies and Guidelines

  6. Corporate Dialogue and Public Relations Critical Issues

    1. Front Matter
      Pages 129-129
    2. Maya Doetzkies
      Pages 131-135
    3. Regine Tiemann, Susanne Zajitschek
      Pages 149-166
    4. Johannes Brinkmann, Hans Gudmund Tvedt
      Pages 167-181
  7. Ecological Challenges and Business Response - Examples and Experiences

  8. Social Challenges and Business Response - Examples and Experiences

  9. Back Matter
    Pages 267-275

About this book


Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.
Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.


Corporate Communication business communication ethics management morality public relations

Editors and affiliations

  • Peter Ulrich
    • 1
  • Charles Sarasin
    • 1
  1. 1.Institute for Business EthicsUniversity of St. GallenSt. GallenSwitzerland

Bibliographic information

  • DOI
  • Copyright Information Kluwer Academic Publishers 1995
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Print ISBN 978-0-7923-3634-1
  • Online ISBN 978-94-011-0399-2
  • Series Print ISSN 0925-6733
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking