Understanding Economic Behaviour

  • Klaus G. Grunert
  • Folke Ölander

Part of the Theory and Decision Library book series (TDLA, volume 11)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Introduction to the Volume

    1. Klaus G. Grunert, Folke Ölander
      Pages 1-5
  3. Economic Factors and Individual Satisfaction

    1. Front Matter
      Pages 7-7
    2. Ruut Veenhoven
      Pages 9-32
    3. Amir Helman, Yoram Kroll, Ada Lampert
      Pages 65-74
  4. Inflation, Unemployment, and Taxation

  5. Utility and Decision Theory

  6. Consumer Behaviour

    1. Front Matter
      Pages 285-285
    2. Solveig R. Wikström, Ulf Elg, Ulf Johansson
      Pages 287-308
    3. Dominique Lassarre, Christine Roland-Lévy
      Pages 347-368
  7. New Views on Economic Analysis

    1. Front Matter
      Pages 391-391
    2. Steven R. Hursh, Thomas G. Raslear, Richard Bauman, Harold Black
      Pages 393-407
  8. Back Matter
    Pages 433-441

About this book


may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey research is the most widely used instrument for investigating real-world behaviour, with all its caveats about establishing causal explanations. Several introductory books (e. g. , Fumham & Lewis, 1986; Lea, Tarpy, & Webley, 1987; van Raaij, van Veldhoven, & Wlimeryd, 1988) and articles (e. g. , van Raaij, 1979; Wiswede, 1988) have appeared recently, which try to give an overview of the field of economic psychology, and which, in varying degrees, demonstrate the three foundations of economic psychology just mentioned. Others have concentrated on certain subtopics, such as the psychology of the labour market (e. g. , Baxter, 1988; Pelzmann, 1986).


Inflation decision theory economics entrepreneur evaluation production taxation

Editors and affiliations

  • Klaus G. Grunert
    • 1
  • Folke Ölander
    • 1
  1. 1.The Aarhus School of BusinessDenmark

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media B.V. 1989
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Print ISBN 978-94-010-7614-2
  • Online ISBN 978-94-009-2470-3
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking