Best Practices in Marketing and their Impact on Quality of Life

  • Helena Alves
  • José Luis Vázquez

Part of the Applying Quality of Life Research: book series (BEPR)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Theoretical Note and Summaries

    1. Front Matter
      Pages 1-1
    2. Helena Alves, José Luis Vázquez
      Pages 3-15
  3. Cases

    1. Front Matter
      Pages 17-17
    2. Walter Wymer
      Pages 19-32
    3. Anna Vaňová, Alica Božíková, Miroslav Foret
      Pages 63-78
    4. Sinead Duane, Christine Domegan
      Pages 79-101
    5. Katarína Petríková, Anna Vaňová
      Pages 135-153
    6. Coralie Nancarrow, Dave Webb, Rebecca Larsen, Sean Wrigley
      Pages 177-192
    7. Maurice Murphy, Ronan O’ Sullivan
      Pages 193-207
    8. Anne M. Lavack
      Pages 231-240
    9. M. Isabel Sánchez-Hernández, María Purificación García-Miguélez
      Pages 241-254
  4. Back Matter
    Pages 255-260

About this book


This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.


Best practices on marketing Case studies on marketing Communication Studies in Slovakia Health Marketing in Public Hospitals Improvement of Quality of Life in Portugal Improving employees' Quality of Life Marketing Perceptions of improvement on Quality of Life Marketing Strategy for German Minority Marketing Strategy of Museums in Greece Marketing in the Local Authority Organ Donation in Ireland Service Dominant Logic in Cambodia

Editors and affiliations

  • Helena Alves
    • 1
  • José Luis Vázquez
    • 2
  1. 1., Department of Business and EconomicsUniversity of Beira InteriorCovilhãPortugal
  2. 2.University of LeónLeonSpain

Bibliographic information

Industry Sectors
Finance, Business & Banking