Table of contents
About this book
This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for ‘supermarkets’), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the ‘final frontier’ in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the “third wave” of supermarket diffusion.
The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming community and agricultural sector. The book further serves as a guide for policy makers, helping them to select the right kind of interventions to balance growth with equity as market forces penetrate deeper into the agricultural marketing space.
Editors and affiliations
- DOI https://doi.org/10.1007/978-81-322-2476-1
- Copyright Information Springer India 2016
- Publisher Name Springer, New Delhi
- eBook Packages Economics and Finance
- Print ISBN 978-81-322-2475-4
- Online ISBN 978-81-322-2476-1
- Series Print ISSN 2198-0012
- Series Online ISSN 2198-0020
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