© 2014

Implementing Corporate Social Responsibility

Indian Perspectives

  • Subhasis Ray
  • S. Siva Raju
  • Presents experiences of both researchers and practitioners, from theory and practice of Corporate Social Responsibility (CSR), to provide the readers with an enhanced understanding of its trends, best practices and some key learning issues

  • Satisfies the need for practical knowledge in the area of CSR for students in business schools, law schools as well as corporate managers who have to plan and implement their CSR programmes

  • Contains case studies of CSR projects implemented by corporations


Table of contents

  1. Front Matter
    Pages i-xx
  2. Satish Nair, C. Gopalkrishnan
    Pages 129-137
  3. Archana Shukla, Laura Donovan
    Pages 151-165
  4. Kalpana Gopalan
    Pages 199-210

About this book


This book is a compilation of Corporate Social Responsibility (CSR) theory and practices, with special reference to the Indian context. Over the last few decades, which have seen the onset of globalization, emergence of the industrial sector and an increased focus on community development, much attention has been focused on the role of corporations towards developing those societies where their operations are based. The introduction and evolution of CSR theories and practice in the developed countries has given CSR theorists and practitioners the guidance to appropriately place and implement CSR initiatives to help develop their role in the developed societies. However, while ample literature exists on such CSR practices, little has been done to aid the development of CSR in developing countries. Characterized by peculiar economic, political and social settings, the developing world needed its own blueprint for how CSR works and how it could best succeed. The need for doing is especially pertinent to a country like India, which is presently at a very crucial threshold, economically, politically and socially. Given the need to contextualize CSR theory and practice to the developing context, several CSR theories and practices have been explored in this book, which will provide readers with a thorough understanding of CSR and its successful implementation.


Business Ethics CSR Communication CSR Implementation CSR Planning Corporate NGO Partnerships Corporate Social Responsibility (CSR)

Editors and affiliations

  • Subhasis Ray
    • 1
  • S. Siva Raju
    • 2
  1. 1.Xavier Institute of Management Bhubaneswar (XIMB)BhubaneswarIndia
  2. 2.School of Development StudiesTata Institute of Social SciencesDeonar, MumbaiIndia

About the editors

Subhasis Ray teaches at the Xavier Institute of Management Bhubaneswar (XIMB) and has gathered two decades of experience in the corporate and academic worlds. The Centre for Resettlement, Rehabilitation and Corporate Social Responsibility (CRRCSR), founded by Dr. Ray in 2010, strives to build a learning platform in the area of business and sustainability. His teaching and research interests lie at the intersection of markets, business and society. Prof. Ray can be reached at

S. Siva Raju is Professor and Dean of the School of Development Studies at Tata Institute of Social Sciences, Mumbai. His broad fields of interests are: Corporate Social Responsibility, Population, Health and Development and Ageing. His major publications include: Regional Development & Family Planning, Gerontological Social Work in India, Health Status of the Urban Elderly, Adolescent Reproductive Health Perspectives, Voices of the Elderly in India, Primary Health Centres in Rural Health, Social Inclusion, and Women’s Health and Ageing, Health and Development. He can be reached at

Bibliographic information

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