Table of contents

  1. Front Matter
    Pages i-xvii
  2. Kazuyuki Motohashi
    Pages 1-17 Open Access
  3. Global Business Strategy

    1. Front Matter
      Pages 19-19
    2. Kazuyuki Motohashi
      Pages 21-40 Open Access
    3. Kazuyuki Motohashi
      Pages 41-55 Open Access
    4. Kazuyuki Motohashi
      Pages 57-76 Open Access
    5. Kazuyuki Motohashi
      Pages 93-104 Open Access
  4. Fundamentals of Strategic Planning

    1. Front Matter
      Pages 105-105
    2. Kazuyuki Motohashi
      Pages 107-119 Open Access
    3. Kazuyuki Motohashi
      Pages 121-135 Open Access
    4. Kazuyuki Motohashi
      Pages 137-154 Open Access
    5. Kazuyuki Motohashi
      Pages 155-171 Open Access
    6. Kazuyuki Motohashi
      Pages 173-189 Open Access
    7. Kazuyuki Motohashi
      Pages 191-209 Open Access
    8. Kazuyuki Motohashi
      Pages 223-241 Open Access
    9. Kazuyuki Motohashi
      Pages 243-253 Open Access
  5. Back Matter
    Pages 255-259

About this book


This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.


Business in China Business in India Emerging Economies Global Business Japanese Companies

Authors and affiliations

  • Kazuyuki Motohashi
    • 1
  1. 1.Graduate School of Engineering, Department of Technology Management for InnovationThe University of TokyoBunkyo-kuJapan

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
  • License CC BY-NC
  • Publisher Name Springer, Tokyo
  • eBook Packages Business and Economics
  • Print ISBN 978-4-431-55467-7
  • Online ISBN 978-4-431-55468-4
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site
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