© 2007


Opportunities and Threats

  • Authors

Table of contents

  1. Front Matter
    Pages I-VIII
  2. Heiner Evanschitzky, Gopalkrishnan R. Iyer
    Pages 1-5
  3. Jagdish N. Sheth, Arun Sharma
    Pages 7-12
  4. Charles F. Hofacker, Ronald E. Goldsmith, Eileen Bridges, Esther Swilley
    Pages 13-44
  5. Hye-Young Kim, Youn-Kyung Kim
    Pages 45-62
  6. Vikas Mittal, Michael Tsiros
    Pages 79-109
  7. Nikolaos Tilipakis, Christos Douligeris
    Pages 111-132
  8. Daniele Scarpi, Francesca Dall’Olmo Riley, Angelo Manaresi
    Pages 133-156
  9. Shailendra Gajanan, Suman Basuroy
    Pages 157-176
  10. Back Matter
    Pages 197-203

About this book


This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.

A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.


CRM E-Commerce E-Service Electronic Market Electronic Services Marketing Service Industry e-services

About the authors

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.

Bibliographic information

  • Book Title E-Services
  • Book Subtitle Opportunities and Threats
  • Editors Heiner Evanschitzky
    Gopalkrishnan R. Iyer
  • DOI
  • Copyright Information Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007
  • Publisher Name DUV
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8350-0801-4
  • eBook ISBN 978-3-8350-9614-1
  • Edition Number 1
  • Number of Pages VIII, 203
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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