© 2010

Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings

  • Authors

Table of contents

  1. Front Matter
    Pages I-XXIV
  2. Nancy V. Wünderlich
    Pages 1-6
  3. Nancy V. Wünderlich
    Pages 85-91
  4. Nancy V. Wünderlich
    Pages 93-130
  5. Nancy V. Wünderlich
    Pages 131-148
  6. Nancy V. Wünderlich
    Pages 149-200
  7. Nancy V. Wünderlich
    Pages 201-208
  8. Back Matter
    Pages 209-262

About this book


The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.


B2B Services Entwicklung ITSUM Remote Service Service Adoption Service Technology

About the authors

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.

Bibliographic information

  • Book Title Acceptance of Remote Services
  • Book Subtitle Perception, Adoption, and Continued Usage in Organizational Settings
  • Authors Nancy Wünderlich
  • DOI
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN 978-3-8349-1957-1
  • eBook ISBN 978-3-8349-8533-0
  • Edition Number 1
  • Number of Pages XXIV, 262
  • Number of Illustrations 54 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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