Market-Driving Behavior in Emerging Firms

A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

  • Authors
  • Jesko-Philipp Neuenburg

Table of contents

  1. Front Matter
    Pages I-XVIII
  2. Jesko-Philipp Neuenburg
    Pages 1-7
  3. Jesko-Philipp Neuenburg
    Pages 8-60
  4. Jesko-Philipp Neuenburg
    Pages 94-107
  5. Jesko-Philipp Neuenburg
    Pages 151-183
  6. Jesko-Philipp Neuenburg
    Pages 184-185
  7. Back Matter
    Pages 187-249

About this book


Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.


Company success Marketing Startup entrepreneurship stakeholder

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2058-4
  • Online ISBN 978-3-8349-8492-0
  • Buy this book on publisher's site
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