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© 2010

The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios

  • Authors
Book

Table of contents

  1. Front Matter
    Pages III-XIX
  2. Philipp Sandner
    Pages 1-9
  3. Philipp Sandner
    Pages 11-34
  4. Philipp Sandner
    Pages 193-202
  5. Back Matter
    Pages 203-220

About this book

Introduction

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

Keywords

Forschung & Entwicklung brands knowledge portfolio stock-market

About the authors

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).

Bibliographic information

  • Book Title The Valuation of Intangible Assets
  • Book Subtitle An Exploration of Patent and Trademark Portfolios
  • Authors Philipp Sandner
  • DOI https://doi.org/10.1007/978-3-8349-8393-0
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-1774-4
  • eBook ISBN 978-3-8349-8393-0
  • Edition Number 1
  • Number of Pages XX, 220
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business Strategy/Leadership
    Marketing
  • Buy this book on publisher's site
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