Multinational Companies in Low-Income Markets

An Analysis of Social Embeddedness in Southeast Asia

  • Authors
  • Dina Badry

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Dina Badry
    Pages 1-8
  3. Dina Badry
    Pages 39-66
  4. Dina Badry
    Pages 67-101
  5. Dina Badry
    Pages 102-110
  6. Back Matter
    Pages 111-146

About this book


Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies’ Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.


Asia Base of the Pyramid EMNC East Asia Economic Development Management Social Networks

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-1875-8
  • Online ISBN 978-3-8349-8330-5
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods