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© 2009

Technology Acceptance of Connected Services in the Automotive Industry

  • Authors
Book

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Clemens Hiraoka
    Pages 1-11
  3. Clemens Hiraoka
    Pages 119-128
  4. Back Matter
    Pages 129-150

About this book

Introduction

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Keywords

Automobilbranche Automotive Industry Dienstleistung Innovation Technologieakzeptanz Telematik

About the authors

Dr. Clemens Hiraoka received his doctorate under the guidance of Prof. Dr. Florian von Wangenheim at the department of services and technology marketing at the Technische Universität München.

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering