© 2009

European Retail Research

  • Dirk Morschett
  • Thomas Rudolph
  • Peter Schnedlitz
  • Hanna Schramm-Klein
  • Bernhard Swoboda

Part of the European Retail Research book series (ERR)

Table of contents

  1. Front Matter
    Pages I-VII
  2. Juan Carlos Gázquez-Abad, Manuel Sánchez-Pérez
    Pages 1-20
  3. Bráulio Alturas, Maria C. Santos
    Pages 47-68
  4. Irene Gil-Saura, María-Eugenia Ruiz-Molina
    Pages 69-82
  5. Bernhard Swoboda, Bettina Berg, Nicolae Alexandru Pop, Christian Dabija
    Pages 101-123
  6. Joachim Zentes, Sebastian Rittinger
    Pages 153-182
  7. Heli Paavola, Mari Ainasoja, Elina Vulli, Sanna Rytövuori
    Pages 183-214

About this book


The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.


ERS Einzelhandel European Union (EU) Retail Retail Management case-study distribution retail research

Editors and affiliations

  • Dirk Morschett
    • 1
  • Thomas Rudolph
    • 2
  • Peter Schnedlitz
    • 3
  • Hanna Schramm-Klein
    • 4
  • Bernhard Swoboda
    • 5
  1. 1.University of FribourgSwitzerland
  2. 2.University of St. GallenSwitzerland
  3. 3.Vienna University of Economics and Business AdministrationAustria
  4. 4.Saarland UniversityGermany
  5. 5.University of TrierGermany

About the editors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Bibliographic information

  • Book Title European Retail Research
  • Editors Bernhard Swoboda
    Dirk Morschett
    Thomas Rudolph
    Peter Schnedlitz
    Hanna Schramm-Klein
  • Series Title European Retail Research
  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-1225-1
  • eBook ISBN 978-3-8349-8203-2
  • Series ISSN 1867-8785
  • Edition Number 1
  • Number of Pages VIII, 218
  • Number of Illustrations 33 b/w illustrations, 0 illustrations in colour
  • Topics Trade
    Business Strategy/Leadership
  • Buy this book on publisher's site