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© 2012

Integration of Preference Analysis Methods into Quality Function Deployment

A Focus on Elderly People

Book

About this book

Introduction

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Keywords

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Authors and affiliations

  1. 1.CottbusGermany

About the authors

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

Bibliographic information

  • Book Title Integration of Preference Analysis Methods into Quality Function Deployment
  • Book Subtitle A Focus on Elderly People
  • Authors Samah Abu-Assab
  • DOI https://doi.org/10.1007/978-3-8349-7075-6
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-3233-4
  • eBook ISBN 978-3-8349-7075-6
  • Edition Number 1
  • Number of Pages XXV, 223
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business Strategy/Leadership
  • Buy this book on publisher's site
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