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© 2012

Branded Component Strategies

Ingredient Branding in B2B Markets

  • Authors
Book

Table of contents

  1. Front Matter
    Pages I-XX
  2. Stefan Worm
    Pages 1-9
  3. Stefan Worm
    Pages 11-82
  4. Stefan Worm
    Pages 83-106
  5. Stefan Worm
    Pages 107-148
  6. Stefan Worm
    Pages 149-189
  7. Stefan Worm
    Pages 191-201
  8. Back Matter
    Pages 203-224

About this book

Introduction

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Keywords

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About the authors

Dr. Stefan Worm completed his doctoral studies under the supervision of Prof. Dr. Friedhelm Bliemel at the University of Kaiserslautern, Germany. He currently holds a position as an Assistant Professor of Marketing at HEC Paris, France.

Bibliographic information

  • Book Title Branded Component Strategies
  • Book Subtitle Ingredient Branding in B2B Markets
  • Authors Stefan Worm
  • DOI https://doi.org/10.1007/978-3-8349-6453-3
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-1919-9
  • eBook ISBN 978-3-8349-6453-3
  • Edition Number 1
  • Number of Pages XX, 224
  • Number of Illustrations 32 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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