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© 2012

Doomed to Internationalization and Modernization of Corporate Culture

The Russian Experience of German Firms

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About this book

Introduction

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

About the authors

After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

Bibliographic information

  • Book Title Doomed to Internationalization and Modernization of Corporate Culture
  • Book Subtitle The Russian Experience of German Firms
  • Authors Ghenadie Anghel
  • DOI https://doi.org/10.1007/978-3-8349-3498-7
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-3497-0
  • eBook ISBN 978-3-8349-3498-7
  • Edition Number 1
  • Number of Pages XVI, 261
  • Number of Illustrations 53 b/w illustrations, 0 illustrations in colour
  • Topics Business Strategy/Leadership
  • Buy this book on publisher's site
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